In January 2019, What is Peppa?, a promotional video for a Chinese New Year movie, received widespread attention in China immediately after its release.This pa...
This paper introduces a novel perspective on Agentive Cognitive Construction Grammar (AgCCxG) by examining the intricate interplay between mind and language th...
Since the mid-1980s, “experience” has become a central object of reflection for marketing as well as for semiotics, to the extent that meaning is always created...
Literature on the semiology of dance is scarce and not well integrated so far. A comprehensive review of the scholarly research would allow showing which themes...
This article approaches sensory modalities as semiotically active factors and organizing principles in meaning-making. The focus will be on the special case wh...
In this article we provide a mathematical frame to the generation of class taxonomies suggested by Hébert in his analysis of the poem <>(‘A So...
This article explores how experiences of the virtual are metaphorically articulated in people’s narratives of these experiences. It analyses a database of 171 r...
Picture theory per se is not new to us, as the human co...
在宏观修辞世界，中性思想作用渐显；而在符号学领域，“中性符...
“正项艺术”与“异项艺术”不具本质性区别，仅为历时性的风格...
AI重塑文化，符号预见未来。本书剖析了AI内容生成的文化机制...
本文在“周围世界”的视域中解读儒家思想，将其视为由主体建构...
在交流叙述中，空间以叙述的方式获得存在。空间的建构有两种方...
