Abstract: In recent years, cognitive science has rapidly developed into a vast umbrella term, giving rise to cognitive semiotics. An examination of its genealogy reveals that C. S. Peirce emphasised cognition and interpretation at the very founding stage of semiotics. More recently, cognitive semiotics has focused more on the tendency towards cognitivity, which employs some of the methods of cognitive science. Nevertheless, semiotics may lose its characteristics as a discipline within the humanities if it is allowed to approach neuropsychology too closely. This trend could be undesirable for its development.