Sexuality and Mass Media

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January 01, 1970

sexuality has been a mainstay of mass culture from the rise of print media and theater in the early modern era to its globalization through popular music ,film,television...

The Process of Negotiating Brand Meaning: A Symbolic Interactionist Perspective

Mark Ligas;June Cotte May 24, 2018

This paper explores brand meaning creation and negotiation within a frameworkconsistingof three environments, each existing within the "culturally constituted...

Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer

Grant Mccracken August 18, 2017

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Contributions to general semantics from Charles Morris：An abstraction

Richard Fiordo March 22, 2017

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Signs, Interpretants, and Significata

George Gentry March 22, 2017

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Some Comments on C. W. Morris's "Foundations of the Theory of Signs"

C. J. Ducasse March 22, 2017

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Are All Signs Signs?

Paul D. Wienpahl March 22, 2017

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Book Review： Explorations in existential semiotics

Xiaofang Yan December 06, 2016

It is quite possible that existential semiotics could be the theory of our contemporary world. There are two main reasons: The first is due to the theoretical q...

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