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Meaning Enlightening the world: A Review of Susan Petrilli’s Victoria Welby and Significs: The Birth of Semiotics

Hu Guangjin April 05, 2019

The Expansion of Semiotic Fields: A Review of Svend Erik Larsen and JØrgen Dines Johansen’s Signs in Use: An Introduction to Semiotics

Liu Nan April 05, 2019

照亮世界的意义：评苏珊·佩特里利《维尔比夫人与表意学：符号学的形成》

胡光金 April 05, 2019

符号学论域的敞开：评《应用符号学》

刘楠 April 05, 2019

The Process of Negotiating Brand Meaning: A Symbolic Interactionist Perspective

Mark Ligas;June Cotte May 24, 2018

This paper explores brand meaning creation and negotiation within a frameworkconsistingof three environments, each existing within the "culturally constituted...

Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer

Grant Mccracken August 18, 2017

Contributions to general semantics from Charles Morris：An abstraction

Richard Fiordo March 22, 2017

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