Yirong, Hu (yu813878@126.com)
Jia Peng (pj8024@163.com)
Semiotics, as a meta-method capable of eliciting and establishing interactions between different disciplines and approaches, has its theoretical strength particularly in revealing and describing the dynamic, dialogic relations between cultural texts of past and present. A semiotic perspective will help us to gain a better understanding of what are happening in contemporary China, when an ancient civilization encounters the drastic and profound changes brought by the fast-developing media and cultural industry. The main topics of the Round Table focus on how texts are transmitted and interpreted in China’s media and cultural industry, namely, advertising, brand management, new media arts, fashion and luxury industry, entertainment, video-game, tourism, etc. We also attempt to approach the changing scene of Chinese culture, by discussing how and to what extent the texts of literary and philosophical classics are embraced, altered, or reinterpreted under such a context.
Contributions to our Round Table are welcome, as long as they help to understand the impacts of the booming media and cultural industries on Chinese national heritage, or the changing meaning and structure of the polymorphic cultural texts in today’s China. The Round Table will be conducted both in Chinese and English.
Participants:
1. Zhenglan, Lu Professor, Institute of Semiotics and Media Studies, Sichuan University
Gender Anxiety: A Semiotic Analysis of Chinese Music Today
2. Xiaolin,Tang Professor, Institute of Semiotics and Media Studies, Sichuan University
Poetical Turn: Habitation Construction from Aesthetic-oriented to Commerce-oriented
3. Yirong, Hu Post-doctoral, Tsinghua University
Chinese Characters’ Iconicity and Its Application in Visual Design
4. Jia, Peng Associate Professor, Southwest University for Nationalities
Imaginations on “Shanshui”: An Ecosemiotic Reading of Chinese Nature Documentaries
5. Yaxu, Qian Lecturer, Southwest Jiaotong University
On the Cultural Markedness of Chinese Ethnic Groups’ Dance Dramas: An Ethosemiotic Look into “Yang Liping’s Paradox”
6. Xingzhi, Zhao PHD Candidate, Institute of Semiotics and Media Studies, Sichuan University
Textual Self, Identity and “Commens”: the Symbolic Interactions in Online Interest-related Groups
7. Shiping, Jiang PHD Candidate, Institute of Semiotics and Media Studies, Sichuan University
How Meanings of Brands Are Generated and Developed: A Semiotics Analysis of Luxuries
8. Fang, Fang PHD candidate, Institute of Semiotics and Media Studies, Sichuan University
Multi-media Narration of the Legends of Three Kingdoms
9. Ying,Zhang PHD Candidate, Institute of Semiotics and Media Studies, Sichuan University
Dream Narration and Contemporary Culture Studies in China
10. Yijie, He PHD Candidate, Institute of Semiotics and Media Studies, Sichuan University
Classical Poetry on Multimedia: Poetry in Chinese Film Today
11. Qianli, Qi Master Candidate, Institute of Semiotics and Media Studies, Sichuan University
Real Fabrication: A Semiotic Analysis of the Novel "Variations"
Go to website: Semiotics and Chinese Culture Today: What the Boom in Media &Cultural Industry Brings to the National Heritage
