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On Signs and Their Medium

作者:Tang Xiaolin  来源:  浏览量:1966    2015-09-06 21:20:15

 

 
 
 
Abstract: The term “medium” is characterised by the ambiguity in mass communication studies. From the perspective of semiotics, the medium is the appreciable part of a sign, which is then regarded as the material vehicle of a sign. As such, the sign is the medium, while the signifying is the process of mediumisation. Hence, art can also be perceived as a medium. Delving into the relationship between signs and their medium is of great importance, because this forms not only the foundation of textual studies, but is also a vital base for the humanities.
Keywords: medium, mass communication, semiotics, mediumisation
 
DOI: 10.13760/b.cnki.sam.201502010

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