Dialogism and unboundedness, the distinctive characteristics of semiosis, are also the driving force behind the discipline of semiotics. Starting from this issue, Signs & Media turns bilingual, publishing papers either in English or in Chinese. The Table of Contents and the abstracts will be in both languages. Authors are now from around the world. Among our authors are both distinguished semioticians and younger scholars. Their essays have expanded the scope of semiotics.
The first essay of this issue，Eero Tarasti’s “Russian Formalism in the Global Semiotic,”provides us with an excellent example of how to reconstruct the history of semiotics by revisiting its forerunners. This kind of reconstruction could also be found in other essays by Julio Ponzio, Dong Minglai, Fang Fang and others. Their rereadings of Roland Barthes, Charles Morris, and Tzvetan Todoros lead to a revitalization of the masters’ contributions from a contemporary theoretical perspective.
Crossing disciplinary boundaries is another important part of our endeavor. In this issue we can see the efforts of Tristian Evans, Simona Stano, Li Hong and others to extend the applications of semiotics to communication, art studies, education, culture studies, and other fields. Hu Yirong’s essay, which carefully ponders the basic concept of “Icon,” deepens our understanding of the very foundation of semiotics.
Every discipline has to face questions and challenges; semiotics is no exception. This issue features a special column devoted to the “ Xi’an School of Critical Semiotics,” which reflects upon the modern crisis in interpersonal communications in the light of two ancient Chinese classics ----Zhou Yi and Zhou Li. The column also offers a critique of western theories of corporeality as well as Baudrillard’s theory of the consumer society. Our journal strongly encourages pointed intellectual exchanges of this nature.
In every year’s Spring Issue, we offer an annual report on the development of semiotics in China. The 2013 Report is provided by Liu Yiming and Qi Qianli. It is our hope that major contributions to the evolution of semiotics in China will be carefully recorded and will generate lively discussion.
Beginning with this issue, the journal will be simultaneously published on paper and online, in hopes of improving service for our colleagues and readers everywhere. The link to the online edition iswww.semiotics.net.cn/isms; you are welcome to visit.
目录
编者的话
理论与运用
Russian Formalism in the Global Semiotics: Precursor of the European Branch (全球符号学中的俄国形式主义—欧洲学派的先声)
Eero Tarasti
The Temporality of Text: Starting from Roland Barthes’ La préparation du roman（论文本的时间性：从罗兰·巴尔特《小说的准备》谈起）
Julia Ponzio
“象似”还是“像似”？一个至关重要的符号学术语的考察与建议
胡易容
Interpretation as Protention: The Temporal Mechanism of the Process of Interpreting(作为前瞻的解释:论解释过程的时间机制)
董明来
前进中的后退：莫里斯的行为主义符号观
金毅强
Social Semiotic Multimodal Research: A Meaning-based Approach（社会符号学视角下的多模态研究：一项基于意义的研究方法）
刘宇
论礼物的普遍分类：一个符号学分析
赵星植
“Open Ended”Interactions? Exploring Similarities in Minimalist Music, the Plastic Art and New Media（“开放”的互动？对极简主义音乐、造型艺术和新媒体的探讨）
Tristian Evans
网络公共事件中的叙事原型
李红
The Invention of Tradition: The Case of Pasta（传统的生成：以意大利面为例）
Simona Stano
中国现代幻想文学叙述研究之构想
方芳
2013年中国符号学年发展报告
刘一鸣齐千里
西安批判符号学派专栏
编者按
李军学
从《周易》的“交道”到《周礼》的“象征性交换”
张再林
身体与符号
张兵
消费社会和符码统治：鲍德里亚消费社会理论批判性研究
李军学
书评
声音与叙述：评大卫·利特菲尔德与萨斯基亚·路易斯《建筑的声音：聆听老建筑》
胡一伟
城市文本的媒介解读：评王安中、夏一波《C时代：城市传播方略》
吴迎君
“其出弥远，其知弥夥”：评张汉良《文学的边界：语言符号的考察》
彭佳
实现自然、社会和文化的衔接：评保罗·科布利《劳特利奇符号学指南》
蒋诗萍
Signs & Media（Vol. 8 Spring Issue,2014）
Contents
Editor’s Note
Theory and Application
Russian Formalism in the Global Semiotics: Precursor of the European Branch
Eero Tarasti
The Temporality of Text: Starting from Roland Barthes’ La préparation du roman
Julia Ponzio
A Semiotical Investigating on the term “Icon” in Chinese
Hu Yirong
Interpretation as Protention: The Temporal Mechanism of the Process of Interpreting
Dong Minglai
Regressing in Advancing: Morris' Behaviorist View of Sign
Jin Yiqiang
Social Semiotic Multimodal Research: A Meaning-based Approach
Liu Yu
A General Classification of Gifts: A Semiotic Analysis
Zhao Xingzhi
“Open Ended” Interactions? Exploring Similarities in Minimalist Music, the Plastic Art and New Media
Tristian Evans
Narrative Prototype in Network Public Events
Li Hong
The Invention of Tradition: The Case of Pasta
Simona Stano
A Narratological Study of Chinese Modern Fantastic Literature
Fang Fang
2013 Annual Report of Chinese Semiotics Studies
Liu Yiming and Qi Qianli
Xi'an School of Critical Semiotics
Leaderette
Li Junxue
From “Jiaodao” in Zhou Yi to “Symbolic Exchange” in Zhou Li
Zhang Zailin
Bodies, Signs and their Agency
Zhang Bing
Consumer Society and Code Control:Critique of Baudrillard’s Theories on Consumer Society
Li Junxue
Book Reviews
Voices and Narrative: Review of David Littlefieldand Saskia Lewis’ Architectural Voices: Listening to Old Buildings
Hu Yiwei
Media Interpretations of Urban Texts: Review of Wang Anzhong and Xia Yibo’s C-times：Urban Communication Strategy
Wu Yingjun
“The Farther One Goes, the More He Knows”: Review of Chang Han-liang’s Boundaries of Literature: Explorations in the Linguistic Sign
Peng Jia
Establishing the interconnections between Nature, Culture and Society: Review of Paul Cobley’s The Routledge Companion to Semiotics
