国际传播学会（ICA）2022年会后会之“中国媒体走出去的十年：议题与视角”
一、会议主题：
2022年5月31日，主题为“中国媒体走出去的十年：议题与视角”（A decade of China’s media going global: issues and perspectives）的国际传播学会（ICA）2022年会后会将在线上线下同时举行。会议将聚焦于过去十年间，中国媒体如何参与全球媒介体系，并借此影响中国形象的国际认知的历程。
来稿可以关注如下议题：如何反思中国对外传播的现状和未来，语境化和历史化中国的对外传播，以及比较中国媒体和其他全球媒体的传播战略。
二、截止日期：
摘要提交截止日期为：2022年2月15日。
会议计划遴选入选论文并在 International Communication Gazette 发表一期专刊。
三、联系与投稿信箱：
editor@chinamediaresearch.cn
*有关会议详情，请查阅下附英文介绍：
ICA Post-Conference A decade of China’s media going global: issues and perspectives
Date: May 31, 2022 (9:00 am to 5:00 pm)
Venue: Campus Condorcet (Place du Front populaire, 93322 Aubervilliers)
Format: Hybrid
Call for Abstracts
The year 2012 stands as a significant milestone in China’s government-led external communication activities. It was in early 2012 that Beijing launched television broadcasting and production centers in Washington, DC, USA (CCTV America, now CGTN America) and Nairobi, Kenya (CGTN Africa). Later in the year, it began publishing an African weekly edition of the English-language newspaper China Daily -- European and Asian weekly editions launched in 2010. Set in motion under the leadership of President Hu Jintao, China’s global media expansion, part of a larger “going out” policy for the economy in general, sought to improve the country’s image overseas, and to give Beijing a larger say in global information flows.
Ten years on, Chinese media’s global engagement has not only grown, but diversified. Today, Chinese media companies are engaged in content production and distribution, direct investment in foreign media ventures, infrastructure development, training and media development efforts, and “managing” public opinion overseas. The growth and diversification of communication strategies can be partly explained by the fact that the global political and economic context under which Hu Jintao set out to improve China’s international image through external media expansion has changed. The rise (and fall) of Donald Trump in the United States, the use of social media for public diplomacy by “Wolf Warriors” in Xi Jinping’s China, and the debates about the coronavirus pandemic have encouraged a proliferation of polarised narratives. This is reflected in the global communicative strategies of the Chinese government.
Over the last decade, academics, diplomats and commentators have struggled to identify the most suitable constructs to understand China’s re-engagement with the global media system, and Beijing’s presumed aim of influencing global public opinion through the media. Debates around nomenclature have seen the rise (and, for some, fall) of concepts such as soft power, smart power, sharp power and discursive power. Academic fields as diverse as global communication, international relations, public diplomacy and strategic communications have all contributed to these debates, but more often than not, with limited dialogue between them.
After ten years of China’s “going out” strategy in the media sector, this post-conference asks: how should we think about and conceptualize China’s external communication in the 2020s? Are China’s external/global media still fulfilling the role envisaged for them a decade ago, and - if not - what are they now for? Do Chinese media present the threat to media freedom that many have envisioned, especially in countries where democratic institutions are fragile? What is the state of scholarly understanding of Chinese global media, and what key nerw strands of research and theory have emerged?
This post-conference invites submissions (500 word abstracts) that address any of the following topics/issues (additional areas may also be considered):
Reflecting on the current state and future direction of research on China’s external communications
(e.g. What are the shortcomings of current studies on China’s global communications? What should a future research agenda for the study of China’s external communication look like? Are concepts such as soft, smart, sharp or discursive power useful constructs to understand China’s external communication?)
Contextualizing and historicizing China’s external communication
(e.g. How have Chinese understandings of South-South communications changed over time? How do stakeholders in different world regions (from Africa to the Americas, Europe, South East Asia and beyond) conceptualize China’s global media efforts? How have Chinese media strategies evolved over the last decade in developed and developing nations?)
Comparing China’s media strategies to those of other global powers
(e.g. Has there been an “RT-ization” of Chinese international broadcasting? How have long-established global media actors such as VOA and BBC responded, if at all, to Chinese global information flows? Are there differences in how China communicates with foreign audiences across languages?)
Publication Plans
A selection of papers accepted to the post-conference will be published in a Special Issue of the International Communication Gazette in February 2023. More details about the format and length will be published here in the coming months.
Key dates
Abstract submission: February 15, 2022
Notification of accepted abstracts: March 1, 2022
Submission of full papers for Special Issue: June 15, 2022
Conference Fees
Information about the fees for faculty and graduate students to attend the conference will be posted here as soon as they become available.
