As intangible cultural heritage increasingly integrates into urban settings and modern life, the interplay between tradition and modernity shapes the composite ...
The Nanyang Brothers Tobacco Company was a dominant force in the domestic machine-made cigarette industry during the Republic of China era. Through its trademar...
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《合治观与汉字符号学——孟华文集》（以下简称《文集》）是一部符号学自选集，是作者长期从事符号学研究之集大成。多年来，孟华教授“一直努力睁大眼睛看这个世界”，关注现实世界与符号世界的关联，思考符号学问题，《文集》就是他独到思考的展现，体现了其言文象合治符号学思想的探索之路。...
Object signs are perceptual objects that are considered to carry meaning and use objects as sign carriers. This perceptual object can also be represented as an...
Meta-signs are typically understood as signs about signs. However, what qualifies a sign to be “about” another sign in order to be considered a meta-sign? Zhao ...
This article explores the linguistic landscape (LL) of Wuzhen, an ancient town with a history of more than 2,000 years and became the permanent venue for the ...
Picture theory per se is not new to us, as the human co...
在宏观修辞世界，中性思想作用渐显；而在符号学领域，“中性符...
“正项艺术”与“异项艺术”不具本质性区别，仅为历时性的风格...
AI重塑文化，符号预见未来。本书剖析了AI内容生成的文化机制...
本文在“周围世界”的视域中解读儒家思想，将其视为由主体建构...
在交流叙述中，空间以叙述的方式获得存在。空间的建构有两种方...
