Part D: Cutlture, Media, Comparative Studies文化，传媒，比较研究

 

1.    Semiotics and Reconstructing Human Science

符号学和人文科学的重建

Semiotics and Cultural Studies   符号学和文化研究

Sinology and Semiotics: theorietical-orientation of the Chinesehumanities  

汉学和符号学：中国古典人文学研究的理论方向问题

Comparative Chinese-Wesern Philosophy and Semiotics

中西比较哲学和符号学：从分析哲学观点看

（1）Fei Xiaobing , feixiaobing@126.com

Chen Jin ,西南科技大学

A Comparative Study of Lao Tzu 's Tao and Semes of Heraclitus’ Logos

（2）Luiz Sergio Modesto São Paulo Research Foundation - FAPESP, Brazil luizsergiom ,odesto@ig.com.br

Complementary Civilization Models: Lao Tzy and Moses

“Tao and Logos”: Jung’s psychology of wholeness and Chinese symbols

（3）Frédéric WANG, INALCO, Paris Frederic.Wang@inalco.fr

Semitic Identity of the Confucian Sage: A Modal Analysis

（4）Wang Wen-hua ,Tianjin Normal University, towangwenhua@sina.com

ZhouYi from the Perspective of Comparative Narratology

（5）Ji Hong jihong-6767@126.com

Semiotic Interpretation of Ren

（6）Xu Tong ,xutong@pku.edu.cn

Quiero y no puedo¨: A Semiotic Analysis of the Culture of Cursilería

（7）Dra. Elizabeth Parra Ortiz, Escuela de Periodismo, Facultad de Ciencias Sociales, Universidad de

Concepción (CHILE), elparra@udec.cl

Dr. Álvaro Elgueta Ruiz, Académico de la Facultad de Ciencias Políticas y Administración Pública de la Universidad Autónoma de Nuevo    León, (México) aelguetar@gmail.com

For a Semiotics of the Environmental: The Case of students from University of Concepcion (Chile)

（8）Karl Gfesser

The Concept of Infra- and Supraculture

（9）Eva Mª Domínguez Gómez ,evadomin@unex.es

Gemma Delicado Puerto ,gdelpue@unex.es

Mercedes Rico García ,mricogar@unex.es

Universidad de Extremadura, España

Visual imagery of contemporary women in Extremadura: a case study in social /cultural semiotic

（10）ZHANG Shu-ping ,Lanzhou City University ,maom8118@163.com

The Paper Cut of Longzhong and its Rhetoric

 

2. Media and Semiotics 传媒和符号学

（1）Eva Mª Domínguez Gómez ,evadomin@unex.es

Gemma Delicado Puerto ,gdelpue@unex.es

Julian Mark Coppens , julianc@unex.es

Universidad de Extremadura, España

Graphic and visual codes in digital presentations of academic/scientific research

（2）Mijung Kang ,Seoul National University ,vchm162@snu.ac.kr

Subject of SNS Design – From the viewpoint of Charles S. Peirce and Bakhtin/Volosinov

（3）Kay L. O’HALLORAN, Sabine TAN, Marissa E and Yiqiong ZHANG , National University of Singapore

Interactive Software for Multimodal Semiotic Analysis

（4）Erika Cortés Bazaes, Universidad del Pacífico, eacortes2005@gmail.com

Rupturas entre la argumentación lingüística y lo visual en los textos escolares chilenos

（5）Hailin Ning ,Zhejiang University ,ninghailin@126.com

Visual Persuasive ACTS Model of News Images

 

3. Cross-cultural Semiotics 跨文化符号学

（1）Ding Shaoyan ,Guangdong University of Foreign Studies

Cinematic Representation, Traumatic History, and Viewing Subjects ------ A Semiotic Analysis of Flowers of War

（2）MAO Sihui ,MPI-Bell Centre of English, Macao Polytechnic Institute

Film Semiotics, Shakespeare & Hamlet’s Chinese-Tibetan Cousins: Feng Xiaogang’s The Banquet & Sherwood Hu’s Prince of the Himalayas

（3）Peng Qigui, Guangdong University of Foreign Studies, qiguipeng@hotmail.com

Sense and Non-sense: Different Receptions of The Flowers of War in China and USA

（4）Shi Guang ,Hainan University

An Analysis of Attitude in Chinese Courtroom Discourse

（5）Chen Kaiju ,Guangdong University of Foreign Studies

Pan-Symbolization：the Way Minority Culture is Memorized, Circulated and Transmitted

（6）Drina Hočevar, University of Los Andes Mérida-Venezuela, drina.hocevar@gmail.com

Approaching Hamlet´s Consciousness as a Bridge between Different Civilizations

（7）Aline Bastos ,aline.bastos@gmail.com

Discourse Construction in Veja Magazine

（8）Wei Quanfeng ,University of Electronic Science and Technology of China ,wqf186@163.com

Existential Trace in Chinese American Writings

（9）Juming Shen, Queensland University of Technology, Australia

Ye Zhang, Nanjing University of Science & Technology Zijin College

Framing Intercultural Literacy in EFL contexts: A Semiotic Approach

（10）Jiazu (Charles) Gu ,Nanjing Normal University

The Semiotic Principles of Ethical Reconstruction

（11）Peng Baoliang ,Guangdong University of Foreign Stdies,China ,bl63peng@gmail.com

Between Signifiers and Signifieds: the Zeugmatic Rhetoric and Laugh in “Let the Bullets Fly”

（12）Jing Yang, Guangdong University of Foreign Studies,China, 199910233@oamail.gdufs.edu.cn

The White Savior Myth Now and Then: Pavilion of Women VS. Flowers of War

（13）Yu Hongbing ,Nanjing Normal University

The Forgetting Mechanism of Culture in the Cultural Semiotic View

 

4. New Cultural Identity and Digitals Mediations 新文化身份与数字中介

（1）Lucrecia Escudero Chauvel (Université de Lille III – France)

TRANSFORMATIONS DE LA VISIBILITÉ

（2）Rafael del Villar ,Muñoz Universidad de Chile, Chile (Université du Chili, Chili)

MEDIACIONES DIGITALES E IDENTIFICACIÓN: EL CASO CHILENO

（3）Cristina Peñamarín (Universidad Complutense de Madrid. Spain)

GLOBAL PUBLIC SPHERE, INFORMATION FLOWS AND PROCESSES OF TERRITORIALISATION

（4）Teresa Velazquez Garcia Talavera (Universidad Autónoma de Barcelona - España)

PRESS, AGENDA SETTING AND PUBLIC OPINION: DEVELOPMENT AND HUMAN RIGHTS IN

PRENSA, AGENDA TEMÁTICA Y OPINIÓN PÚBLICA. DESARROLLO Y DERECHOS HUMANOS EN LA REGIÓN MEDITERRÁNEA.

（5）Eliseo Colón, University of Puerto Rico, School of Communication

WORKING ROUTINES AND MEDIA CONVERGENCE IN TIMES OF DRAGON TATTOOS, PLAYING

TRABAJO Y CONVERGENCIA MEDIÁTICA EN LOS PALACIOS DE LAS CORRIENTES DE AIRE, EN TIEMPOS DE HOMBRES QUE NO AMAN A LAS MUJERES, Y CHICAS QUE SUEÑAN CON UNA CERILLA Y UN BIDÓN DE GASOLINA

（6）Alfredo Tenoch Cid Jurado (President of the Latin American Federation of Semiotics)

LA MEDIACIÓN Y LA IDENTIDAD DIGITAL EN FORMAS DE ESCRITURA VISUAL

（7）Erika Cortés Bazaes, Universidad Autónoma de Chile, eacortes2005@gmail.com

Rupturas entre la argumentación lingüística y lo visual en los textos escolares chilenos

 

5. Semiotics Applied to Marketing Communication and Consumer Culture

符号学在市场交际与消费者文化中的应用

（1）Akpan, Idorenyin; Akpan, Emilienne; Obokuadata, Presly American University of Nigeria

A Semiotic Deconstruction of Symbols in Print Advertising Contents: Implications for Consumers Purchase

（2）Prof. Baik Culture Management Psychology Institute, Inha University, Korea

（3）Bankov, Kristian New Bulgarian University

The Experiential Turn in Consumer Culture and the New Challenges for the Semiotic Theory

（4）Bauters, Merja University of Helsinki

（5）Castro Monteiro, Ricardo Nogueira de Universidade Anhembi Morumbi

Syncretic Rhetoric Strategies in Advertising and Propaganda: audiovisual and verbovisual case studies

（6）Ivy, Michael; Dullaart, Anna AFDA Film School

（7）Ogenga, Fredrick Oduor; Maseno University, Kenya

Visual semiotics, the national flag and Anglo-America Globe-cultural domination through mainstream

（8）Prof. Park, Culture Management Psychology Institute, Inha University, Korea

The Cultural Semiotic Analysis of the New Media Smartphone

（9）Rossolatos, George  University of Kassel

（10）María Consuelo Moreno González

（11）Dante Greeff ,The South African School of Motion Picture Medium and Live Performance ,dantegreeff@gmail.com,dante@afda.co.za

Neurosemiotics and the Neuroscience of Meaning: A Neurocognitive Approach to Peircean Semiotics

（12）Vladimir Djurovic, Nadege Depeux ying.mu@labbrand.com

Semiotics of Taste Application in China for international (and local) food and flavor industries

 

6.A semiotics perspective on multimodal arguments 多模态争辩的符号学视角

（1）Leo Groarke, University of Windsor

THE SEMANTICS OF ARGUMENT: HOW TO DO THINGS WITH IMAGES (AND OTHER THINGS)

（2）Paul van den Hoven  Xiamen University School on Journalism and Communication

（3）Bill Nichols ,Cinema Department at San Francisco State University

Paul van ,den Hoven Xiamen University School on Journalism and Communication Leo Groake 

Windsor University

PANEL DISCUSSION: THE RODNEY KING CASE, ILLUSTRATING THE DIEGETIC NEED

（4）Paul van ,den Hoven Xiamen University School on Journalism and Communication

（5）YANG Ying ,School of Journalism and Communication, Xiamen University, XIAMEN ,happyjenny_314@163.com

"READING" TELEVISION NEWS FROM THE PERSPECTIVE OF MULITMODAL

（6）Lin Shengdong, Xiamen Univesity, School of Journalism & Communication

（7）MENG Yanli China Academy of Science, Beijing

 

7. Semiotics, mediatization and advertising   符号学、中介、广告

（1）Maria Fernanda, Niño Université de Limoges, France ,mafenino@gmail.com

Juan valdez, le corps du café. Sémiotique des usages publicitaires des signes du caféiculteur colombien.

（2）Juan Valdez, the coffee’s body. A semiotics analysis of the Colombian coffee signs advertisement uses.

（3）Prof. Ji Seon PARK Master. Ruri LEE

Semiotic Analysis of Place Branding Strategy of Retail Spaces

（4）Alhen Rubens Clotilde Perez

La redefinición de las marcas para una mejor producción de sentido

（5）Evripides Zantides, Anna Zapiti, Cyprus University of Technology, Cyprus.

Typography, colour and meaning in advertisements with children: a semiotic study based on content

（6）Maria Ogécia Drigo e Clotilde Perez

Living spaces with the "Chinese culture" that emerges with the semiotic analysis of images: food rituals in focus

（7）Sergio Bairon e Lawrence Koo

Universo del Sentido del Consumo Tradicional y Digital

（8）Pedro Hellín, Eneus Trindade e Lívia Silva Souza

La publicidad y las marcas en la perspectiva de la mediatización y de los fenómenos de circulación transmediáticos en España y Brasil

 （9）Clotilde Pérez, Leandro Batista, Paulo Lencastre

Tendencias Estéticas en la Publicidad Contemporánea: un abordaje desde Brasil y Portugal.

（10）Paulina Gómez e Claudio Racciatti

Tendencias Estéticas en la Publicidad Contemporánea: un abordaje desde Chile

（11）Silvio Sato

La evolución del mercado de la telefonía móvil en Brasil en las expresiones publicitarias de una marca

（12）Bruno Pompeu

The semiotic alphabetization

（13）Jôse Fogaça

Elementos recurrentes en la representación de la felicidad en la publicidad brasileña: el caso de la propaganda para bajos ingresos

（14）Alhen Rubens Damasceno e Clotilde Perez

La redefinición de las marcas para una mejor producción de sentido. El estudio de caso do jabón em polvo OMO y sandalias Havaianas

（15）Cinira Baader e Eneus Trindade

Food or Fun?

（16）Rosana Mauro e Eneus Trindade

LA CONSTRUCCIÓN DE IDENTIDAD DISCURSIVA MEDIATIZADA EN EL CONSUMO DE ANÁLISIS DE PERSONAJE SOLANGE DE FINA ESTAMPA

（17）Fátima Milnitzky

（18）Diogo Kawano e Leandro Leonardo Batista

La comunicación de riegos en Latinoamerica: un abordaje semiótica

（19）Arlete dos Santos Petry e Luís Carlos Petry

 

8. Semiotic Significance, Culture and Literature   

符号学意义、文化、文学

（1）Chen Kaiju, Guangdong University of Foreign Studies ,ckaiju@139.com

Pan-symbolization：the way minority culture is memorized, circulated and transmitted With special focus on Enshi Tujia ballads and life dramatization

（2）Erika Cortés Bazaes, Universidad del Pacífico, eacortes2005@gmail.com

 “Rupturas entre la argumentación lingüística y lo visual en los textos escolares chilenos”

（3）Li Jing ,Chongqing University ,oceans1997@sina.com

（4）Baranna Baker

（5）Mao Chen ,Skidmore College, USA maochen@skidmore.edu