This paper addresses the question how to analyze multimodal public discourse in such a way that the resulting reconstruction of the rhetor’s accountability eit...
Combining textual, visual, and ethnographic approaches to discourse, this article examines a variety of resources employed in the narrative construction of Wash...
By analysing multimodal TV advertisements, this study aims to show how intertextual voices are exploited in advertising discourse to enhance persuasive power. T...
Visual images, like all representations, “are never innocent or neutral reflections of reality...they re-present for us: that is, they offer not a mirror of the...
Indeed, we can define a culture as a set of semiotic systems, a sets of systems of meaning, all of which interrelate....
交流叙述学以经验视野的“梭式循环”为基础，以叙述交流的双循...
艺术品与物—符号之间有个意义连续的过程，具有物理特征的物/事...
（主持人：董明来）美学，从来都首先是一种哲学。从历史上来说...
马平的《塞影记》讲述了一座塞和一个人一百年的故事。这一百年...
