This paper addresses the question how to analyze multimodal public discourse in such a way that the resulting reconstruction of the rhetor’s accountability eit...
Combining textual, visual, and ethnographic approaches to discourse, this article examines a variety of resources employed in the narrative construction of Wash...
By analysing multimodal TV advertisements, this study aims to show how intertextual voices are exploited in advertising discourse to enhance persuasive power. T...
Visual images, like all representations, “are never innocent or neutral reflections of reality...they re-present for us: that is, they offer not a mirror of the...
Indeed, we can define a culture as a set of semiotic systems, a sets of systems of meaning, all of which interrelate....
为何当代设计爱用“抽象艺术”方式？为何难以接受抽象艺术的大...
传播研究的“意义论”与“符号学派”约翰·费斯克曾将传播学研...
明清易代之际文人充满了一种整体的焦虑情绪，这种情绪影响到了...
